Intelligent NutrientsTM Ranked Highest in North America
for Certified Organic Health & Beauty
March 1, 2012—Victoria, BC—Intelligent Nutrients, a certified organic health and beauty brand created by renowned environmentalist and Aveda founder, Horst Rechelbacher, is launching across Canada. Intelligent Nutrients offers consumers the safest and most nutritious cosmetics line available in North America, and embraces USDA organic certification to combat greenwashing.
“We’ve created something that has not been done before with Intelligent Nutrients. We’ve merged food science and cosmetic chemistry to create a new paradigm in beauty. We called it Nutritional Chemistry; it’s based on using only certified organic food-derived ingredients—substances the body recognizes and readily assimilates as nutrients in the body,” said Horst Rechelbacher, who founded the company in 2008.
“At Intelligent Nutrients each product is formulated for both performance and safety; our belief is that what we put on our bodies should be as safe and nutritious as what goes into our bodies. It’s my personal mission to change the outdated chemistry that is used in personal care products. And rather than just talk about what’s wrong, I decided to show the industry that beauty can be done differently—responsibly and safely—without compromising performance,” explains Rechelbacher.
Intelligent Nutrients collaborates with noted physicians and scientists at leading universities and institutions, as well as food and cosmetic chemists, to create non-toxic, plant-based active formulations without the use of synthetic and petrochemically-derived ingredients. The brand has been recognized by Organic Monitor—a research company that focuses on global organic industries—as the top organic health and beauty line in North America. Findings from the same study revealed that many brands do not meet their marketing claims for ‘chemically-clean’ products, partially due to an absence of manufacturing standards for organic cosmetics. Brands can claim to be organic, for example, if they use any organic ingredients; however, they can, and often do, also use other synthetic and petro-chemically derived ingredients—which are harmful to the environment and to people.
PureStem Beauty, Inc. is the Canadian distributor, with headquarters in Victoria, BC under the direction of Paula and John Veenema. As a Supplier Member of Leading Spas of Canada we are committed to excellence in service and supporting the salon and spa industry to the highest standards.
“Greenwashing in the beauty industry is so prevalent that consumers are unaware of the toxic chemicals they are exposing themselves to. Salons and spas are ideal environments to cultivate a market for healthier alternatives; Intelligent Nutrients can assist industry professionals in making the most honest, safe recommendations to clients—decisions that can be life-saving,” said Paula Veenema, President of PureStem Beauty, Inc.
Intelligent Nutrient products are certified organic by the highest standards in the world—the USDA’s NOP and UK’s Soil Association. These certifiers do not allow for any toxic ingredients, which means consumers can trust that all Intelligent Nutrients products are unquestionably safe. Products are free of the suspect ingredients commonly used by other manufacturers, including: sulfates, plastics, phthalates, parabens, heavy metals, silicone, mineral oil and petrolatum.
All Intelligent Nutrients products contain Intellimune® Seed Oil Complex—made from thousands of certified organic fruit and herb seeds chosen for their extremely high antioxidant properties and blended for a synergistically higher health potential. The unprecedented levels of immune-boosting antioxidants in IntellimuneTM help prevent premature aging, reduce inflammation, quench free radicals and help combat oxidative stress.
The Intelligent Nutrients brand encompasses a range of products for a healthy lifestyle, including hair care, skin care, aromatics and essential oils. Intelligent Nutrients has also pioneered an eco-breakthrough with plant stem cell Science. This state-of-the-art advanced skin health science rejuvenates aging skin, revitalizes cell renewal and restores elasticity. Plant stem cell science features ingredients from a proprietary biotech process that allows for the selection and reproduction of antioxidant-rich plant stem cells cultivated without the use of soil. This process provides access to rare, highly active plant stem cells with antioxidant concentrations up to 1,000 times that of plants in nature. In addition, the plant stem cells are free of genetic modifications, environmental contaminants, heavy metals, pesticide and toxins.
Intelligent Nutrients fully integrates considerations for sustainability, from eco-friendly packaging to becoming the first professional-quality brand in the health and beauty industry to purchase Renewable Energy Credits for the manufacturing of all products.
The Intelligent Nutrients line is available through select salons and spas, specialty retailers, Intelligent Nutrients flagship stores and at www.purestembeauty.com.