Motivated by a mission.
I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, "the father of safe cosmetics." Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.
Driven by passion and years of expertise.
Kiran Stordalen and Nicole Rechelbacher co-created I-N’s plant science-based beauty products to achieve the best performance and clinically proven results. I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.
Changing the world of beauty.
In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards (and we tend to go above and beyond their standards). Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.
"What's good for the earth is good for us. With advances in plant chemistry, there's simply no reason to make products any other way."